Industry
Automotive
We ask people across the automotive industry how they choose the technology behind production, sales, service and fleets.
What we’re researching
Three questions for 2027.
Industry findings publish once enough people from automotive have taken part, and never for a group smaller than 10.
- Q1
Which systems are automotive businesses modernising first?
- Q2
How is the move to electric vehicles changing technology choices in automotive businesses?
- Q3
Who leads technology decisions in dealer groups and manufacturers?
Who should take part
- Operations directors
- IT and digital leads
- Aftersales and service managers
- Finance directors
Benchmarks people in automotive may want to take
- Fleet and mobilityTelematics, cameras, EV transition and fleet software.
- Industrial and IoTConnected assets, maintenance and automation.
- ERP and business systemsERP, inventory, order and core operational systems.
- Customer service and experienceContact centres, service desks and AI agents.
- Digital commerceB2B and B2C commerce platforms, product data and quoting.
- The flagship benchmarkEvery kind of technology, in one benchmark.
Or browse all technology areas.
FAQ
Questions people ask
Can people working in automotive take part?
Yes. Every Asand benchmark asks which industry you work in, so findings for automotive can be shown once enough people from the industry have taken part.
Which benchmark should I take?
Start with the B2B Technology Buying Benchmark, which covers every kind of technology, or pick the area you are working on from the list on this page.
Will you publish findings for automotive?
Yes, once there are enough answers. We never publish a figure based on fewer than 10 people.
Does it matter which country I'm in?
No. Benchmarks are open to organisations anywhere, and we ask where your organisation is headquartered so results can be compared by region.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.