Cyber security
Collecting responses- Q1Which security priorities make it into this year's budget, and which keep slipping?
- Q2How much of security buying is driven by frameworks and audits rather than threats?
- Q3When do teams choose a managed service over building in-house?
Physical security technology
Collecting responses- Q1Who owns physical security decisions: facilities, security, IT or operations?
- Q2How do organisations weigh in-house systems against fully managed security services?
- Q3What makes a buyer switch security provider at contract renewal?
Legal, risk and compliance
Collecting responses- Q1Which legal and compliance tasks are teams most ready to hand to software?
- Q2Who owns compliance technology when no single team owns compliance?
- Q3How do legal teams build the business case for new tools?
Finance technology
Collecting responses- Q1Which manual finance processes are teams most determined to automate?
- Q2How tightly does the core finance system dictate what else gets bought?
- Q3What makes a finance leader switch a tool that works well enough?
ERP and business systems
Collecting responses- Q1What finally triggers an organisation to replace its ERP?
- Q2How do teams choose between a single suite and connected specialist systems?
- Q3Who leads an ERP decision: finance, IT or operations?
Procurement and supplier management
Collecting responses- Q1How much technology buying in an organisation actually goes through procurement?
- Q2Which parts of procurement are teams automating first?
- Q3How are supplier risk and sustainability checks changing procurement tools?
Financial services technology
Collecting responses- Q1Which compliance tasks are financial services firms handing to technology first?
- Q2How do firms balance building in-house against buying specialist software?
- Q3How much does regulator expectation shape the choice of supplier?
Insurance technology
Collecting responses- Q1Which parts of the insurance value chain are being replaced first?
- Q2How do insurers and brokers judge a supplier's track record?
- Q3Where is data and analytics changing underwriting and claims tools?
HR and people technology
Collecting responses- Q1Are people teams consolidating onto one platform or building best-of-breed stacks?
- Q2How much influence do finance and IT have over HR technology choices?
- Q3Which people problems are technology expected to solve, and which are not?
Collaboration and productivity
Collecting responses- Q1How do organisations decide which work tools to standardise on?
- Q2Who controls the number of collaboration apps in use?
- Q3How are AI assistants changing what people expect from productivity software?
Property and workplace
Collecting responses- Q1How are organisations measuring whether their offices work?
- Q2Which workplace technology has become essential, and which was a pandemic fad?
- Q3How much do energy costs drive building technology decisions?
Devices and hardware
Collecting responses- Q1How do organisations decide when to refresh their devices?
- Q2Is device-as-a-service replacing outright purchase?
- Q3How much do security and sustainability shape hardware choices?
Data and AI
Collecting responses- Q1How far have organisations really moved from AI pilots to AI in production?
- Q2What is the true blocker: data, skills, security or budget?
- Q3Who buys AI tooling, and who is accountable when it goes wrong?
Cloud and infrastructure
Collecting responses- Q1Is cloud cost now the deciding factor in infrastructure choices?
- Q2How often do organisations move workloads back out of the public cloud?
- Q3How much does data location shape infrastructure decisions?
IT service and endpoint management
Collecting responses- Q1When do IT teams outgrow their service desk tool?
- Q2How are IT teams using automation to handle more requests with the same people?
- Q3How do organisations choose between doing IT in-house and using a managed provider?
Developer and engineering tools
Collecting responses- Q1Who really chooses developer tools: engineers, platform teams or leadership?
- Q2How are AI coding assistants changing engineering budgets?
- Q3What makes an engineering team switch a tool it already uses every day?
Communications and connectivity
Collecting responses- Q1How do businesses compare connectivity providers when the offers look alike?
- Q2What triggers a move from a legacy phone system?
- Q3How are messaging platforms changing the way businesses talk to customers?
Sales and marketing technology
Collecting responses- Q1Which revenue tools survive a budget review, and which get cut first?
- Q2How are AI assistants changing the way B2B buyers research suppliers?
- Q3Where does pipeline really come from, according to the people who own it?
Customer service and experience
Collecting responses- Q1Which customer service work are teams handing to AI agents, and which are they protecting?
- Q2How do service leaders measure whether new technology worked?
- Q3Is agent retention shaping service technology choices?
Digital commerce
Collecting responses- Q1When does a business outgrow its commerce platform?
- Q2How are B2B sellers moving ordering and quoting online?
- Q3Who owns commerce technology: ecommerce, IT, sales or marketing?
Supply chain and logistics
Collecting responses- Q1Which supply chain systems are teams replacing, and which are they extending?
- Q2How much do emissions targets shape logistics technology choices?
- Q3What does visibility actually mean to the people who buy it?
Fleet and mobility
Collecting responses- Q1How quickly are fleets adopting AI dash cams, and what convinces them?
- Q2Is the move to electric vehicles changing which fleet software gets bought?
- Q3Who owns fleet technology decisions: operations, finance or health and safety?
Industrial and IoT
Collecting responses- Q1What separates industrial technology pilots that scale from those that stall?
- Q2How are labour shortages changing automation decisions?
- Q3Who funds industrial technology: operations, engineering or the board?
Health technology
Collecting responses- Q1How do care providers balance clinical and operational priorities when they buy?
- Q2Who takes part in a health technology decision, and who signs it off?
- Q3What makes a care organisation confident that a supplier can deliver?
Education technology
Collecting responses- Q1Who decides on education technology: leaders, IT or teaching staff?
- Q2How do institutions judge whether a platform is worth renewing?
- Q3How is AI changing what institutions look for in teaching and assessment tools?
Construction technology
Collecting responses- Q1Which construction software do firms standardise on, and which stays project by project?
- Q2Who chooses construction technology: the office or the site?
- Q3How do firms judge whether a new tool will be used on site?
Retail and hospitality technology
Collecting responses- Q1What makes a retailer or operator change its point of sale system?
- Q2How are staffing pressures changing technology choices on the shop floor?
- Q3Who decides: operations, finance or head office IT?
Agriculture and food technology
Collecting responses- Q1Which agricultural technologies are moving from trial to everyday use?
- Q2How are traceability demands from customers changing food technology choices?
- Q3Who funds technology on the farm or in the factory?
Energy and sustainability
Collecting responses- Q1Is reporting regulation or cost the stronger driver of sustainability technology?
- Q2How do organisations choose between point tools and platforms for carbon data?
- Q3Who owns the budget for energy and sustainability technology?
Weather and climate technology
Collecting responses- Q1Which teams own weather and climate data inside an organisation?
- Q2When do organisations move from free forecasts to paid data?
- Q3How is climate risk analysis changing site, asset and supply decisions?
Geospatial and location data
Collecting responses- Q1Which teams buy location data, and what do they use it for?
- Q2How do organisations compare geospatial data providers?
- Q3When does satellite and earth observation data become worth paying for?