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asand

For technology suppliers

Research, benchmarks and introductions.

Asand works with any company that sells technology to businesses, in any country. Buy anonymised research, run a benchmark in your market, or meet buyers who have asked to meet you. Prices exclude VAT.

Research

Anonymised findings for your market.

A quarterly findings pack for one technology area or industry, with cuts by industry, region and company size, and an analyst call each quarter. Billing starts when the area’s first report is ready, once 100 qualified people have taken part.

£395/ month

Three-month minimum

Ask about research access

Sponsored benchmarks

A benchmark in your area, run for a quarter.

Every plan uses the Asand core benchmark plus your sponsor questions. We keep editorial control of the questions and the findings, your sponsorship is shown on the benchmark, and you can publish the findings with credit. An invitation is one person invited to take part, with one reminder.

Hosted

Your audience, our benchmark. Invite your own customers and prospects to an Asand-hosted benchmark.

£2,250

per quarter

  • You invite, using a tracked link
  • Up to 3 sponsor questions
  • End-of-quarter findings report
  • Results for your audience and the wider benchmark
  • Sponsorship shown on the benchmark
Talk to us

Starter

We invite business buyers who match your audience to a benchmark in your area.

£4,500

per quarter

  • 2,500 invitations sent by Asand
  • Up to 3 sponsor questions
  • End-of-quarter findings report
  • Cuts by industry, region and company size
  • Sponsorship shown on the benchmark
Talk to us

Growth

A larger programme with interim reads, so you can act on findings during the quarter.

£8,950

per quarter

  • 7,500 invitations sent by Asand
  • Up to 6 sponsor questions
  • Monthly interim reads
  • End-of-quarter findings report
  • Cuts by industry, region and company size
  • Analyst briefing for your team
Talk to us

Scale

Several regions or industries, with findings packaged for your marketing and sales teams.

£17,500

per quarter

  • 20,000 invitations sent by Asand
  • Up to 10 sponsor questions
  • Several regions or industries
  • Monthly interim reads
  • End-of-quarter findings report
  • Two analyst briefings
  • Chart pack for your own content
Talk to us

Introductions

Meet buyers who asked to meet you.

A buyer takes a benchmark, asks our research team to get in touch, talks it through, and then confirms in writing that they want to meet your company. Only then is it an introduction. You set a monthly cap and pay only for confirmed introductions. Available on its own or with any plan.

£750/ confirmed introduction

Invoiced monthly, only for confirmed introductions

Ask about introductions

What every supplier agrees to

  • You never receive individual answers or contact data from a benchmark.
  • You can’t change a score, a finding or a question after launch.
  • Introductions come with a data-sharing agreement you sign first.
  • The methodology applies to every report, including yours.

FAQ

Pricing questions

Who can buy from Asand?

Any company that sells technology or services to businesses, in any country. You don't need to be an existing client of ORRJO, the company that runs Asand.

Will we receive respondents' contact details?

No. You receive anonymised, aggregated findings. The only personal details a supplier ever receives are those of a buyer who has confirmed an introduction to you by name, and only the details listed on that confirmation.

Can we write the questions?

You can propose sponsor questions up to the number in your plan. We edit them so they are neutral and don't lead the answer. The core benchmark stays the same for everyone, so results can be compared.

Is sponsorship disclosed?

Yes. A sponsored benchmark says who sponsors it, and so does every report that uses its findings.

How many responses will we get?

We can't promise a number, because responses depend on your audience and topic. We commit to the invitations in your plan and show the sample size on every chart. No figure is reported for a group smaller than 10.

Who receives the invitations?

Business contacts at organisations that match the audience you describe, such as job roles, company sizes, industries and regions. Every invitation says who we are and includes a one-click opt-out. We send them only where local rules allow business contact without prior consent.

What counts as a confirmed introduction?

A buyer who took part in a benchmark, asked our research team to get in touch, talked to them, and then confirmed on a written confirmation page that they want to meet your company. You set a monthly cap and pay only for confirmed introductions.

Are benchmarks exclusive?

Not by default. Several suppliers can sponsor research in the same area. If you need exclusivity for a period, ask us.

How do you invoice?

Prices are in pounds sterling and exclude VAT. Benchmarks are paid a quarter in advance. Research has a three-month minimum. Introductions are invoiced monthly for confirmed introductions only. We can invoice in euros or US dollars on request.