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Industries · 25

Who’s buying, as well as what.

Technology areas describe what is being bought. Industries describe who is buying it. Every Asand benchmark asks for both, so findings can be cut either way, in any country.

  1. 01ManufacturingDiscrete, process and contract manufacturers.
  2. 02Financial servicesBanks, lenders, wealth managers and payment firms.
  3. 03InsuranceInsurers, brokers, MGAs and claims businesses.
  4. 04HealthcareHospitals, clinics, care providers and health systems.
  5. 05Life sciences and pharmaceuticalsPharma, biotech, medtech and research organisations.
  6. 06Retail and ecommerceStore, online and multichannel retailers.
  7. 07Hospitality and leisureHotels, restaurants, bars, venues and attractions.
  8. 08Travel and tourismTour operators, travel companies, airlines and booking businesses.
  9. 09Logistics and transportCarriers, freight forwarders, 3PLs and transport operators.
  10. 10Energy and utilitiesGenerators, networks, suppliers, traders and water companies.
  11. 11Construction and engineeringContractors, developers, engineering and design firms.
  12. 12Real estate and propertyLandlords, investors, property managers and agents.
  13. 13Facilities and security servicesFacilities management, cleaning, guarding and maintenance companies.
  14. 14Professional servicesConsultancies, accountants, agencies and advisory firms.
  15. 15Legal servicesLaw firms and in-house legal teams.
  16. 16Technology and softwareSoftware companies, SaaS businesses and technology providers.
  17. 17TelecommunicationsNetwork operators, carriers and communications providers.
  18. 18Media and entertainmentPublishers, broadcasters, studios and events businesses.
  19. 19Public sector and governmentCentral and local government and public bodies.
  20. 20EducationSchools, colleges, universities and training providers.
  21. 21Charities and non-profitsCharities, foundations, membership bodies and social enterprises.
  22. 22Agriculture and foodFarms, growers, food manufacturers and distributors.
  23. 23AutomotiveManufacturers, dealers, leasing companies and suppliers.
  24. 24Aerospace and defenceAerospace manufacturers, defence suppliers and their supply chains.
  25. 25Mining and natural resourcesMining, quarrying, oil, gas and forestry businesses.

Not listed? Choose “Another industry” in any benchmark and your answers still count.