Industry
Media and entertainment
This research asks media and entertainment businesses how they choose technology for content, audiences, rights and revenue.
What we’re researching
Three questions for 2027.
Industry findings publish once enough people from media and entertainment have taken part, and never for a group smaller than 10.
- Q1
Which systems do media businesses rely on to reach audiences?
- Q2
How are media businesses approaching AI in production?
- Q3
Who decides on technology in creative organisations?
Who should take part
- Chief operating officers
- Digital and product leads
- Technology directors
- Commercial directors
Benchmarks people in media and entertainment may want to take
- Data and AIPlatforms, pipelines and putting AI to work.
- Sales and marketing technologyCRM, data, engagement and attribution.
- Cloud and infrastructureCloud, hosting, observability and resilience.
- Collaboration and productivityWork management, documents, meetings and internal communication.
- Digital commerceB2B and B2C commerce platforms, product data and quoting.
- The flagship benchmarkEvery kind of technology, in one benchmark.
Or browse all technology areas.
FAQ
Questions people ask
Can people working in media and entertainment take part?
Yes. Every Asand benchmark asks which industry you work in, so findings for media and entertainment can be shown once enough people from the industry have taken part.
Which benchmark should I take?
Start with the B2B Technology Buying Benchmark, which covers every kind of technology, or pick the area you are working on from the list on this page.
Will you publish findings for media and entertainment?
Yes, once there are enough answers. We never publish a figure based on fewer than 10 people.
Does it matter which country I'm in?
No. Benchmarks are open to organisations anywhere, and we ask where your organisation is headquartered so results can be compared by region.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.