Industry
Travel and tourism
This research asks travel and tourism businesses how they choose the technology behind bookings, distribution, payments and customer service.
What we’re researching
Three questions for 2027.
Industry findings publish once enough people from travel and tourism have taken part, and never for a group smaller than 10.
- Q1
How do travel businesses choose distribution and booking technology?
- Q2
Which customer service channels are travel businesses investing in?
- Q3
How do travel firms manage payments across many countries?
Who should take part
- Commercial directors
- Digital and ecommerce leads
- Operations directors
- Finance directors
Benchmarks people in travel and tourism may want to take
- Digital commerceB2B and B2C commerce platforms, product data and quoting.
- Customer service and experienceContact centres, service desks and AI agents.
- Finance technologyThe software finance teams run the business on.
- Data and AIPlatforms, pipelines and putting AI to work.
- Weather and climate technologyForecasts, risk data and climate analytics for operations.
- The flagship benchmarkEvery kind of technology, in one benchmark.
Or browse all technology areas.
FAQ
Questions people ask
Can people working in travel and tourism take part?
Yes. Every Asand benchmark asks which industry you work in, so findings for travel and tourism can be shown once enough people from the industry have taken part.
Which benchmark should I take?
Start with the B2B Technology Buying Benchmark, which covers every kind of technology, or pick the area you are working on from the list on this page.
Will you publish findings for travel and tourism?
Yes, once there are enough answers. We never publish a figure based on fewer than 10 people.
Does it matter which country I'm in?
No. Benchmarks are open to organisations anywhere, and we ask where your organisation is headquartered so results can be compared by region.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.