Industry
Hospitality and leisure
We ask hospitality and leisure operators how they choose the systems for ordering, bookings, staff and guests across their sites.
What we’re researching
Three questions for 2027.
Industry findings publish once enough people from hospitality and leisure have taken part, and never for a group smaller than 10.
- Q1
What makes an operator change its point of sale or booking system?
- Q2
How do multi-site operators roll out new technology?
- Q3
Which guest-facing technology do operators keep, and which do they drop?
Who should take part
- Operations directors
- Site and general managers
- IT leads
- Finance directors
Benchmarks people in hospitality and leisure may want to take
- Retail and hospitality technologyPoint of sale, ordering, staffing and guest systems.
- HR and people technologyHiring, paying, developing and keeping people.
- Customer service and experienceContact centres, service desks and AI agents.
- Energy and sustainabilityMonitoring, reporting and cutting emissions.
- Physical security technologyCCTV, access control, alarm monitoring and guarding systems.
- The flagship benchmarkEvery kind of technology, in one benchmark.
Or browse all technology areas.
FAQ
Questions people ask
Can people working in hospitality and leisure take part?
Yes. Every Asand benchmark asks which industry you work in, so findings for hospitality and leisure can be shown once enough people from the industry have taken part.
Which benchmark should I take?
Start with the B2B Technology Buying Benchmark, which covers every kind of technology, or pick the area you are working on from the list on this page.
Will you publish findings for hospitality and leisure?
Yes, once there are enough answers. We never publish a figure based on fewer than 10 people.
Does it matter which country I'm in?
No. Benchmarks are open to organisations anywhere, and we ask where your organisation is headquartered so results can be compared by region.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.