Industry
Technology and software
This research asks technology companies how they buy the tools they build and sell with, from engineering platforms to go-to-market systems.
What we’re researching
Three questions for 2027.
Industry findings publish once enough people from technology and software have taken part, and never for a group smaller than 10.
- Q1
How do software companies choose the tools their engineers use?
- Q2
Which go-to-market tools do technology companies keep at renewal?
- Q3
How do fast-growing technology companies manage software sprawl?
Who should take part
- CTOs and engineering leaders
- Revenue and marketing leaders
- Operations and finance leads
- IT and security leads
Benchmarks people in technology and software may want to take
- Developer and engineering toolsCode, delivery, testing and the platforms engineers build on.
- Sales and marketing technologyCRM, data, engagement and attribution.
- Cloud and infrastructureCloud, hosting, observability and resilience.
- Data and AIPlatforms, pipelines and putting AI to work.
- Cyber securityIdentity, detection, resilience and the people who buy them.
- The flagship benchmarkEvery kind of technology, in one benchmark.
Or browse all technology areas.
FAQ
Questions people ask
Can people working in technology and software take part?
Yes. Every Asand benchmark asks which industry you work in, so findings for technology and software can be shown once enough people from the industry have taken part.
Which benchmark should I take?
Start with the B2B Technology Buying Benchmark, which covers every kind of technology, or pick the area you are working on from the list on this page.
Will you publish findings for technology and software?
Yes, once there are enough answers. We never publish a figure based on fewer than 10 people.
Does it matter which country I'm in?
No. Benchmarks are open to organisations anywhere, and we ask where your organisation is headquartered so results can be compared by region.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.