Revenue and customers
Digital commerce
We ask the people who run online selling how they choose commerce platforms, how they manage product data and how they handle quoting and pricing.
What we’re researching
Three questions for 2027.
Findings publish once 100 qualified people have taken part. Until then, this page shows what we’re asking rather than what we’ve found.
- Q1
When does a business outgrow its commerce platform?
- Q2
How are B2B sellers moving ordering and quoting online?
- Q3
Who owns commerce technology: ecommerce, IT, sales or marketing?
Who should take part
- Heads of ecommerce
- Digital directors
- Sales operations leaders
- Product data managers
And anyone else shaping a digital commerce decision for their organisation, in any country.
Areas the benchmark covers
Industries we research this with
FAQ
Questions people ask
Who can take the digital commerce benchmark?
Anyone shaping a digital commerce decision for an organisation, in any country and any industry. It is written for people answering in a professional capacity, such as heads of ecommerce, digital directors, sales operations leaders.
How long does it take?
About 7 minutes. There are 21 questions and no free-text answers.
Is it free?
Yes. Taking part is free and you see your scored result on screen straight away.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.
When will the digital commerce findings be published?
Once 100 qualified people have taken part. Until then this page shows the questions we are asking, not findings.