Revenue and customers
Sales and marketing technology
We ask revenue leaders which tools earn their place in the stack, which get cut first, and where pipeline really comes from.
What we’re researching
Three questions for 2027.
Findings publish once 100 qualified people have taken part. Until then, this page shows what we’re asking rather than what we’ve found.
- Q1
Which revenue tools survive a budget review, and which get cut first?
- Q2
How are AI assistants changing the way B2B buyers research suppliers?
- Q3
Where does pipeline really come from, according to the people who own it?
Who should take part
- CROs and sales leaders
- CMOs and marketing leaders
- Revenue operations
- Demand generation leads
And anyone else shaping a sales and marketing technology decision for their organisation, in any country.
Areas the benchmark covers
Industries we research this with
FAQ
Questions people ask
Who can take the sales and marketing technology benchmark?
Anyone shaping a sales and marketing technology decision for an organisation, in any country and any industry. It is written for people answering in a professional capacity, such as cros and sales leaders, cmos and marketing leaders, revenue operations.
How long does it take?
About 7 minutes. There are 21 questions and no free-text answers.
Is it free?
Yes. Taking part is free and you see your scored result on screen straight away.
What happens to my answers?
Answers are stored without your name, email or IP address and combined into anonymised research. No figure is published for a group smaller than 10. Nobody contacts you unless you tick the box asking us to.
When will the sales and marketing technology findings be published?
Once 100 qualified people have taken part. Until then this page shows the questions we are asking, not findings.